FAQs
WEBSITE
Your launch date is flexible but largely depends on the complexity and scope of the project. Our average turnaround is around 1-2 months, but can vary based on the client’s ability to provide feedback and content. If you have a specific launch date in mind, we are more than happy to work with you to make sure you can meet your deadline.
Our team starts off with a discovery call; you’ll meet with us to establish the scope of the project, direction, goals, and design ideas. From there we’ll send over our Marketing Story Form for you to complete. Our team will then start designing and developing the website based on your specifications. While we are building out your website, our team will guide you on the content gathering process e.g. submitting any existing branding, photos and/or written copy that you would like included. At this point we will send over the website for review and make any necessary edits based on your feedback. From there it’s approval and launch!
iZone Medical takes care of everything from content editing, image updates, and more. All of our websites are hosted on a secure server optimized for WordPress. We maintain daily backups to ensure maximum stability and visibility.
SEO
Local SEO ties into many of the above SEO tactics and is especially important for local or regional businesses as well as for businesses with brick-and-mortar locations.
Local SEO aims at getting search exposure for your business in the locations you serve. For example, a local dentist may want to show up in search results in the geographic area that they serve. This stretches beyond simple search results, as it has become more important to rank well in maps results.
Tactics for local SEO include:
- Ensuring your organization has listings in most of the prominent locations (especially Google).
- Ensuring that your listings are consistent across all channels and sites.
- Optimizing your site and content using specific local keywords, like city or state names, where applicable.
- Link building with relevant local directories, business organizations, and groups.
On-page SEO is focused on user experience and optimizing page content for relevant keywords. Writing excellent website content means marrying compelling and relevant content for the user with rich keywords that are going to be found by search engines.
The process of optimizing on-page SEO involves:
- Researching relevant keywords that have strong search volume.
- Ensuring the on-page content satisfies the user’s search query and intent.
- Building internal links from page to page to create strong connections between content.
- Balancing internal links with relevant and reputable outbound links.
- Ensuring content on a page is organized well and structured correctly for search engines.
When building a website, it’s important to consider not just content and design, but also the technical “behind the scenes” details that can greatly impact your site in search. Technical SEO involves several elements that search engines consider when ranking a website, including:
- Page speed
- Broken links (internally and externally)
- Crawl errors
- Mobile-friendliness
- Sitemap accessibility
When it comes down to it, you need a firm that understands how to optimize a website behind the scenes and explain how each factor can impact a site’s ability to drive search traffic.
SOCIAL MEDIA + REPUTATION MANAGEMENT
We focus on posting shareable content (like memes), patient education (you provide), before and after pictures as well as content that we know your followers want to see. In addition to these standard best practices, we have some secret strategies we share with our clients.
We consistently monitor the industry, your competitors and the niche medical verticals to see what is trending. We utilize many many resources that help us navigate the best hashtags based on the topic, location, specialty, etc.
You do not have to use social media, however we suggest you have accounts set up across all key social media platforms to maximize your digital exposure and accessibility for new patients.
SERVICES
We are transparent, honest and strategic with our services. Results include many variables and can take as soon as 30 days and sometimes 6 months depending on the services being provided.
Results depend on the services being provided, strategy set forth and your business objectives.
You will have direct contact with a marketing specialist as well as an account manager once you have confirmed a contractual agreement. General inquiries? Visit our contact page.
You are not required to participate in this service. If you choose to participate in digital advertising and campaign management, you will be responsible for providing based on the objective you are looking for.
No problem! We will build you a modern website with all the technology needed to ensure you are set up for success.
We will be happy to set up a time to further discuss your medical practices wants and needs. You can contact us HERE and one of our Marketing Specialists will connect with you to provide suggestions based on your business objectives.
Depending on the services being provided, details needed, and details being provided to our team will determine the time frame. Our processes can take roughly 1-6 weeks.
You will be provided with an invoice monthly, unless services are paid in full for a period of time. Billing questions, you can contact accounts payable at accounting@izonemarketing.com
We require a contractual agreement before any services are provided.