The Importance of First Impressions and How to Tackle Them Virtually
Unfortunately, Covid-19 has taken a lot away from us this year, including physical first impressions. Instead of meeting clients and customers face to face or in-store, you now have to meet them virtually, over Zoom meetings, or not at all, and this can be an issue for business owners who thrive in social settings. But […]
How to Make the Most of Your Virtual Meetings
As a small business that has likely shifted to the virtual realm under the current climate, you are probably all too familiar with Zoom and Skype meetings. No matter how much time you spend preparing and perfecting, something always seems to go wrong. Whether it is an employee with bad service, a PowerPoint that won’t […]
Are You “Your Brand”? Where to Draw the Line
As a business owner, no one knows your brand better than you, but does that mean that you are your brand? When you think of Apple, you think of Steve Jobs, and when you think of Microsoft, you think of Bill Gates, but do you consider them to be the face of the company? This […]
Building a Business as an Introvert
When you think of CEOs and managers, you tend to picture someone talkative, outgoing, and extremely extroverted, but that doesn’t mean you can’t be a successful business owner as an introvert. Many amazing people in powerful positions are very much introverted. If you are looking to start a business but worry that your disposition might […]
How to Partner With Local Small Businesses
When it comes to marketing, there is an abundance of ways to approach getting new customers. From SEO and word of mouth to customer referrals and partnering, the possibilities are endless, and they all have their own unique perks and privileges. One of the best ways to get new customers for free is to partner […]
Rolling With the Punches – Adapting Your Business for the Times
This year has kept us all on our toes. It is at times like these that we realize the importance of an adaptable business. Perhaps you own a restaurant in California, and due to the Coronavirus pandemic, you were forced to offer take-out only, then you were allowed to reopen, only to once again have […]
How to Grow Your Number of Followers
Gaining followers for your small business can be difficult. We’ve been there! I mean, who really follows their local chiropractor’s office on Instagram? We all follow celebrities and huge companies like Apple, but how can we even begin to compare that to our small business that is just starting to grow? Luckily for you, we […]
How to Make Your Content More Engaging
We get it; writing engaging content can be hard when the topic is less than intriguing. You want to excite your audience about your services, but how can you do that if the topic is not exactly trending? We are here to help you make your content more engaging! Keep reading for some helpful tips […]
Talking Small Business with Marie Kaplan
Here at iZone Marketing, we recently had the opportunity to speak with Marie Kaplan, founder of Next Level Property Solutions, a solar company powering the multifamily industry. As a leader in her industry, Marie saw an issue that needed addressing and founded a company that provided a solution. Keep reading to discover her answers to […]
Why We Love Small Businesses
At iZone Marketing, we work with an abundance of small businesses, just like yours! Small businesses are our passion, and we love working with our clients and helping their company grow. Rome wasn’t built in a day, and neither were big businesses like Apple or Google! We know that your company has so much potential […]