Let’s Talk About Company Culture
When it comes to working with or for a company, one thing that can significantly impact the happiness of those involved is the company culture. Company culture is a set of shared values, goals, attitudes, and practices that characterize an organization. So if a company has a healthy and happy culture, the employees will produce […]
The Importance of First Impressions and How to Tackle Them Virtually
Unfortunately, Covid-19 has taken a lot away from us this year, including physical first impressions. Instead of meeting clients and customers face to face or in-store, you now have to meet them virtually, over Zoom meetings, or not at all, and this can be an issue for business owners who thrive in social settings. But […]
How to Make the Most of Your Virtual Meetings
As a small business that has likely shifted to the virtual realm under the current climate, you are probably all too familiar with Zoom and Skype meetings. No matter how much time you spend preparing and perfecting, something always seems to go wrong. Whether it is an employee with bad service, a PowerPoint that won’t […]
Are You “Your Brand”? Where to Draw the Line
As a business owner, no one knows your brand better than you, but does that mean that you are your brand? When you think of Apple, you think of Steve Jobs, and when you think of Microsoft, you think of Bill Gates, but do you consider them to be the face of the company? This […]
Building a Business as an Introvert
When you think of CEOs and managers, you tend to picture someone talkative, outgoing, and extremely extroverted, but that doesn’t mean you can’t be a successful business owner as an introvert. Many amazing people in powerful positions are very much introverted. If you are looking to start a business but worry that your disposition might […]
The Power of Direct Marketing
Let’s face it; no one knows your audience quite like you do! It’s great to shoot for the stars and aim for as many potential customers as possible, but sometimes having too broad of an approach can lead to problems in the long run. Let’s say for example you own a very niche Porsche repair […]
Rolling With the Punches – Adapting Your Business for the Times
This year has kept us all on our toes. It is at times like these that we realize the importance of an adaptable business. Perhaps you own a restaurant in California, and due to the Coronavirus pandemic, you were forced to offer take-out only, then you were allowed to reopen, only to once again have […]
How to Grow Your Number of Followers
Gaining followers for your small business can be difficult. We’ve been there! I mean, who really follows their local chiropractor’s office on Instagram? We all follow celebrities and huge companies like Apple, but how can we even begin to compare that to our small business that is just starting to grow? Luckily for you, we […]
How to Make Your Content More Engaging
We get it; writing engaging content can be hard when the topic is less than intriguing. You want to excite your audience about your services, but how can you do that if the topic is not exactly trending? We are here to help you make your content more engaging! Keep reading for some helpful tips […]
Goals to Set For Your Small Business
Make this year a great year for your small business! Setting tangible goals is an excellent way to ensure you are on the right track. Rather than creating a vision board with statements like “Make a Million Dollars,” create small goals that will lead to that big dream. Specific small goals may seem insignificant or […]